The week of October 25, 2015

The Halloween Issue
Blair Witch

The unintentionally brilliant marketing of BlairWitch.com

By Rick Paulas

Carefully placed clues on a nascent, still-mysterious Web helped spawn an indie blockbuster.

Features

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The spooky, twisted saga of the Deep Web horror game ‘Sad Satan’

By Hannah Barton

A series of mysterious playthrough videos captivated Reddit. But what were they, really?

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How ‘Welcome to Night Vale’ works its eerie magic

By Rae Votta

The creators of the hit, spooky podcast on their creative process, writing a novel, and why there’s no Night Vale Instagram.

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This is your brain on horror films

By Cynthia McKelvey

Keep telling yourself, “It’s only a movie. It’s only a movie.”

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The Soska Sisters want you on their Hellevator

By Aja Romano

The “twisted twins” on what scares them, their new game show, and why they love women in horror films.

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The long, strange saga of the Pumpkin Dance video

By Audra Schroeder

Meet the man who accidentally made the Internet’s favorite Halloween video.

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This sculptor is taking Halloween masks to a monstrous new level

By Aja Romano

Mario Chiodo went from carving famous works of public art to creating terrifying monster masks.