Coffitivity

By James Cook on September 30th, 2013

Are coffee shops really so ingrained in our culture that we need them bottled and played to us over the internet?

Coffitivity, free to stream online and downloadable for Mac and iOS at coffitivity.com

Do you hanker for the sound of clinking cups and people talking in-distinctively?

You do? Strange. But, luckily for you, there’s a new website and app that caters to your peculiar needs.

Screen Shot 2013-09-30 at 09.53.58

Fire up the Coffitivity website or app and your speakers will reproduce the vibrant atmosphere of a buzzing coffee shop. According to their website, it’s “pretty hard” to be creative in a quiet place. Coffitivity attempts to solve the creative block that is, apparently, induced by silence.

I played the coffee shop noises for an hour, waiting for creativity to embrace me. Sadly, it didn’t seem to work. Maybe I have not spent enough time working in coffee shops.

Some of my colleagues have spent time in Shoreditch, so I turned Coffitivity up to maximum volume and played it in the office. They asked me to turn it off pretty quickly.

If you are the kind of person who enjoys listening to whale noises and static to help you concentrate on brewing your herbal tea, then Coffitivity is for you. But don’t expect to get any work done.