Not content with parodying CNN (“CNT”), NASDAQ (“BAWSAQ”) and Craigslist (“Craplist”), the new Grand Theft Auto game features a mission early on in the game that involves a technology founder in a hoodie who runs Rockstar Games’ parody of Facebook, “Lifeinvader”.
Before you can sneak into the fake-Facebook offices, the player needs to be dressed as a “brogrammer”. A quick stop at the sportswear store, and a fetching gilet/cargo shorts/flip flops combination is yours.
The player sneaks in by chatting up a frustrated engineer. “PM’s pushing for more functionality, but we are maxed. I mean, if anything, we have to strip features!”
I’m totally becoming a tech evangelist when the big boys ‘vest. Maybe not even tech, I’ll evangelise anything!
Inside the offices are posters parodying Facebook’s infamous screen-printed motivational posters
As the player walks in, an intern is about to interviewed.
“Chill out on the bean bag, Marcus will be right out.”
“Oh, umm, I’m gonna take a normal chair, I have a terrible back.”
Once the player completes a mini-game closing porn spam popups, they plant the bomb on a prototype phone.
Later that day, on the in-game television channel Weazel News (a parody of Fox), the Founder and CEO of Lifeinvader awkwardly takes to the stage to deliver his keynote, dressed in a grey hoodie with slogans scrolling behind him.
“Hey. This company has come a long way since we started it in my parents’ pool-house in East Carroway. Today, you’re about to witness a new phase: full on, weapons grade, red alert, world domination!
“We have put a billion peoples’ private data in the public domain and we have milked every penny we could in the process. We have one of the youngest workforces in the world, an average age of only 14.4 years. That’s not just impressive, it’s revolutionary!
“Today, right here, we are about to make the next step. Prepare to witness the future: the Lifeinvader mobile device. Yes, we have invented something no-one else has thought of: a small personal computerized device!”
And then, to complete the mission, the player calls the Lifeinvader phone. Fake-Mark Zuckerberg answers… and it explodes, taking him with it.
You can watch a video of the full mission here: